Your Story is your Superpower. Let’s Unlock it
You've Achieved Success, But Still Feel Like Something's Missing
You work incredibly hard. Deliver exceptional results. Are building a meaningful career.
Yet you still struggle to articulate what makes you special.
You watch others in your industry commanding attention effortlessly whilst you’re still questioning whether people truly see your value.
You know you're capable of so much more, but your impact isn't landing the way it should.
The harder you try to prove yourself, the more invisible you feel…like an imposter in your own success story.
Here's what I know:
It's not that you lack expertise. It's not that your work isn't exceptional.
You just haven't unlocked the story that makes your leadership undeniable.
Your Story is Already Inside of You. You Just Need the Right Mirror.
I’ve spent 15+ years in corporate & brand marketing, leading iconic household brands like Lucozade, Aquafresh and Ferrero Rocher.
I know what makes people stop, listen, and believe.
But here's what those years taught me:
The most powerful brands aren't built on clever taglines or marketing hacks. They're built on authentic stories that create genuine connection.
As a leader or entrepreneur, YOU are the brand.
Your experiences, your journey, your unique perspective…this is what makes you irreplaceable in your industry.
The problem? You're too close to see it clearly.
That's where I come in.
I become your mirror. Helping you see the threads that connect your seemingly disparate experiences into a powerful narrative that positions you as THE expert in your field.
Introducing
Unlock Your Story
The 6-Week VIP Intensive That Transforms Your Leadership Identity
Unlock Your Story is a premium Personal Branding program designed for founders, CEOs and senior leaders ready to step into a powerful new identity and lead through the power of storytelling and vulnerability.
This isn't just Personal Branding. This is Identity Transformation.
Over 6 intensive 1:1 sessions, we work together to:
✓ Discover your core founder/leadership story: The narrative that explains why you do what you do and why it matters
✓ Transform your experiences into your personal brand USP: What makes you uniquely qualified and impossible to replicate
✓ Create a library of powerful story prompts: Ready-to-share narratives for speaking, content, pitches, and conversations
✓ Position you as an industry expert: Build authority that attracts opportunities, clients, and recognition
✓ Develop your authentic leadership voice: Speak with confidence and conviction about who you are and what you offer
✓ Receive Your Story Blueprint: Your personalised brand story framework to guide all future communication
The Result?
You step into a leadership identity so clear, so authentic, so magnetic that your ideal clients, opportunities, and recognition find YOU.
This Isn't Another Branding Exercise.
This is Deep Transformation Work.
Most personal branding focuses on external tactics like your logo, colours and your LinkedIn headline.
That's not where real magnetism comes from.
Real influence comes from knowing yourself so deeply that you can communicate your value without second-guessing, without imposter syndrome, without wondering if you're “enough.”
In Unlock Your Story, we do the Inner AND Outer work to build your brand:
Inner Work:
Identify & release the limiting beliefs keeping you playing small
Heal the stories that make you feel like an imposter
Reconnect with your authentic power and purpose
Build unshakeable confidence in your unique value
Outer Work:
Craft your core brand stories that connect and convert
Develop your signature messaging framework
Create content strategies that showcase your expertise
Build your visibility plan for maximum impact
This is why my clients don't just get a brand story. They become completely different leaders.
Ready to Be Seen in Your Full Brilliance
This program is perfect if you:
✓ Are a founder, CEO, or senior leader ready to amplify your personal brand and industry influence
✓ Have achieved success but struggle to articulate what makes you uniquely qualified
✓ Experience imposter syndrome despite your accomplishments and expertise
✓ Want to position yourself as an industry expert and thought leader
✓ Are ready to step into a new leadership identity that reflects your true capability
✓ Need to differentiate yourself in a crowded market or competitive industry
✓ Want to attract premium opportunities through the power of your authentic story
✓ Are willing to do deep, vulnerable work to unlock your most powerful narrative
This is NOT for you if:
✗ You're looking for surface-level branding tactics or quick fixes
✗ You're not ready to be vulnerable and explore your authentic story
✗ You want someone to just "tell you what to say" or just do it for you
✗ You're not prepared to invest in premium transformation work
What Happens Over Our 6 Weeks Together?
Week 1: Success Signature - We identify your unique Success Signature and the limiting beliefs and ideas that are holding you back from owning your story and power, and playing all out in your leadership potential
Week 2: Your Core Story - We go back through your personal history to uncover the core read thread of your founder/leadership story - the narrative that explains your "why" and positions you as the right leader for your mission.
Week 3: Vision, Voice, Values & Your Audience - We clarify your vision, lock in your core values, build your unique tone of voice, and start to identify your core audience.
Week 4: Writing Your Core Story - We build on your audience by identifying their deepest insights and write your core story so it speaks directly to them.
Week 5: Mastering Your Message & Marketing - We develop your signature communication style and ways of marketing your message so you can speak with clarity, confidence and conviction.
Week 6: Sharing Your Story - We develop your Social Media Strategy and how you will use social media to authentically share your story.
You receive Your Story Blueprint - your personalised brand framework for all future communication and visibility strategies.
Throughout the program:
Weekly 60-minute intensive 1:1 sessions
Personalised pre work, exercises and reflection prompts
Telegram access for real-time support between sessions
Custom ‘Your Story’ Blueprint document
Visibility and content strategy guidance
PLUS Bonus Session: Your Story & Using AI
See What’s Possible When You Unlock Your Story
What Clients say…
Nancy Choi, GM @ Nike & Founder, Millennial Executive
“I met Lesley when I worked with her to craft my founder story authentically. I have always been a storyteller, yet sharing my tale felt daunting until Lesley entered the scene. Her transformative touch not only unveiled my founder's journey but unearthed my empowered self. Lesley is a very unique and empowering coach whom every woman should consider working with to unleash her full potential.”
Josie Hayes, Biomarker Expert & Founder
"By the end, I felt the stories we created rang true to me. I was astonished that there seemed to have been a method to my career path all along! I increased my LinkedIn followers by 50%, and I have engaged in virtual meetings with multiple people through the interactions I have had on social media. I feel confident I can do this."
Tamara H, President Input Output (IOHK)
“Lesley has a softness, a unique approach to brand that few others have. I interviewed several brand strategists and none of them focused on the individual first. Lesley attends to the individual, she helps you explore who you are, the inner space and from that emerges an understanding of self and ultimately purpose and brand. It was truly a magical experience working with Lesley... I would describe Unlock Your Story as transcendent. Life changing. Special.”
Emma M, Entrepreneur & Founder
"'Personal branding' doesn't begin to explain the work Lesley does - she took me on a deep journey through my varied and at times eclectic career history, helping me to find the unifying threads and understand and articulate what I uniquely offer. Her deep insights and the process she facilitated rebuilt my resilience and confidence in myself after some challenging experiences. I now have a set of tools and assets I can use to promote my work, a much clearer idea of my offer and where I'm taking my business next... and the confidence and resilience to make it happen."
Meet Your Guide to
Unlocking Your Most Powerful Story
Hi, I'm Lesley Stonier, and I've spent my entire career building brands and understanding what makes people believe, connect, and take action.
My Background:
15+ years leading marketing for iconic UK brands: Lucozade, Aquafresh, Ferrero Rocher
Personal branding coach and leadership identity specialist
Trusted by leaders at Santander, Haleon, AG Bar, IOHK, Nike, Reward Gateway and more
Creator of The Empowered Woman Affirmation Cards and Author
But here's my real story:
I've walked the path you're on. I know what it's like to be incredibly capable yet struggle to articulate your value. To achieve success but still battle imposter syndrome. To have a powerful story inside you but not know how to tell it.
That's why I created Unlock Your Story.
Not as another branding framework, but as the deep transformation work that helped me step into my own leadership identity and has now helped hundreds of CEOs, founders and leaders do the same.
I don't just teach storytelling. I help you remember who you've always been.
When you work with me, you get:
15+ years of marketing and brand expertise
Deep understanding of the psychology of influence and connection
Personal experience overcoming imposter syndrome and claiming my voice
Proven frameworks used by leaders at the world's most respected organizations
A safe, supportive space to do vulnerable, transformative work
I become your mirror, reflecting back the brilliance you don’t yet see in yourself.
Your Story Is Waiting To Be Told
You've spent years building your expertise, delivering results, and proving your capability.
Now it's time to own your story and let your leadership become magnetic.
Unlock Your Story isn't just about branding. It's about stepping into the leader you've always been but haven't fully claimed.
It's about being seen in your full brilliance.
Are you ready?
I only take on a few Unlock Your Story clients per month to ensure each person receives the depth of attention this work requires.
Application Process:
Book a complimentary 30 minute discovery call
We explore your goals, challenges, and whether this program is right for you
If it's a fit, you'll receive a service agreement and invoice
Once accepted and paid, we schedule your 6 weeks together
Frequently Asked Questions
How is this different from other personal branding programs?
Most personal branding focuses on external tactics like your website, your LinkedIn, your messaging. While we address those things, Unlock Your Story goes much deeper. We do the inner work to heal imposter syndrome and limiting beliefs while crafting your external brand story. You don't just get a brand, you become a different leader.
Do I need to have my business/career figured out first?
No. In fact, many clients come to me at crossroads or transitions. The work we do together often brings clarity to your direction, not just your messaging. When you start listening to what you really want, the clarity comes.
What if I don't think I have an interesting story?
This is exactly why you need this program. You're too close to see your own brilliance. Every client I've worked with has said "I haven’t done anything special" and every single one has been wrong. Your story is there. You just need the right mirror.
How much time will I need to commit?
Plan for 60 minutes weekly for our sessions, plus 1-2 hours for exercises and reflection between sessions. This is deep work and requires dedicated time for maximum results.
What if I'm not ready to be visible yet?
Perfect. We work on building your confidence and story BEFORE you go public. It’s tough to be a beginner out loud, especially when you already have an audience and people are watching. Many clients need the inner work before the outer visibility, and that's exactly what we do.
Can I do this if I'm employed rather than running my own business?
Absolutely. Senior leaders and executives benefit enormously from this work. Your personal brand matters whether you're employed or entrepreneurial.
What's the investment for this work?
A 4 figure investment plus VAT.
What's your refund policy?
Due to the intimate, transformational nature of this work, all sales are final.
How do I know if I'm ready for this?
If you're reading this and feeling a mix of excitement and nervousness, you're probably ready. Book a discovery call and we'll explore whether this is the right fit and timing for you.