The gap between WHO you are & how well you're KNOWN is costing you more than you think
It costs you the bigger rooms, the right opportunities,
and the roles that should already be finding you.
Most personal branding coaches focus on the outside - your LinkedIn profile, your elevator pitch, your messaging.
But visibility without knowing what you stand for feels like performing, and people can tell.
Real reputation is built from the inside out.
When who you are and how you show up are the same, people don't just see you. They remember you, they trust you, and they come back for more.
I'm Lesley Stonier, a Leadership Identity and Personal Branding Coach for CEOs, Founders and Senior Leaders.
I specialise in:
Authentic Personal Branding Without Performance:
Clarify what you stand for, define the value only you bring, and build a reputation that matches the level you're operating atLeadership Identity Coaching:
Own your authority, stand fully in your power, and lead without wavering as more is asked of youVisibility Strategy:
Show up in the rooms and conversations that matter, with presence, not performanceStorytelling & Brand Identity:
Turn your journey and expertise into a brand and stories people remember, repeat and recommend you for
We do The Inner Work (owning your authority, your power and your presence) and The Outer Work (your story, your brand and your visibility), so there's no gap between who you are and how you're known.
Trusted by: Santander | IOHK | Haleon | AG Barr | Dowds Group | Reward Gateway
If my journey has taught me anything, it’s that everything changes when you decide you’re worth knowing
My Story
I left my corporate marketing career because I'd simply had enough.
Enough of people pleasing, striving to fit a mould that never felt right, working all hours feeling like I was on a hamster wheel. I was anxious, burnt out, and I was exhausted.
I had a vision of empowering women to believe in themselves as they built their career or business.
As Head of Marketing for Lucozade, and leading brands like Aquafresh and Ferrero Rocher, I was top of my game in my corporate career. But when I didn't have the corporate badge behind me anymore, it was a completely different story. One I didn't anticipate.
I realised how much of my identity I'd based on what I did, rather than who I was. On what I thought others thought of me, instead of what I wanted for myself.
I set up my business and I floundered.
I spent ages building a lovely logo and website; a brand to hide behind that felt safe and familiar. I criticised myself constantly for not being able to market myself.
I struggled with imposter syndrome and self doubt. I sabotaged my chances by giving up at times.
When a friend asked how my "little business" was going, I could have died of shame. But she was only reflecting back what I thought of it myself.
I got married, had a beautiful baby girl, and got divorced. Everything changed.
It was then I knew I had two choices.
I could either go back into the corporate world into a well-paid hamster wheel again, or I could step forward as the leader I longed to be and create the business, income and lifestyle I wanted. One that worked for me and my daughter.
I started with The Inner Work. Looking at my beliefs, rebuilding the foundation I operated from. Learning to own my story and my power and not letting my past narrate my future.
Then came The Outer Work. I built a business. Clients started coming. Then big organisations and clients I had only dreamt of.
And somewhere along the way, I realised something that changed everything.
When I started out, I just wanted to be seen. To prove that what I was building mattered.
But being seen is just eyes on you.
It’s superficial at best and misunderstood at worst.
What I really wanted was to be KNOWN.
For people to know my name as I walked into rooms. To know what my work does for my clients. To respect me and all I’d created. To understand what I stand for, who I am.
Wanting to be seen is chasing a sense of significance.
Being known gives you something much deeper.
And being known doesn’t begin from something outside of you.
It begins the moment you decide you're worth knowing.
Since then, my business has crossed 6 figures, and scaled past it. I am not just seen, I am known, trusted, referred and recommended.
Clients like Santander, Haleon and AG Barr come back time and time again. I've also been featured in Forbes. And the CEOs, founders and senior leaders I work with choose me and stay.
That's what I want for you.
Not more visibility for the sake of it.
A real reputation, built from the inside out.
Where there's no gap between who you are and how you show up.
Where people find you, trust you, and whisper your name in rooms you're not even in.
Leadership isn't just about what you do. It's about who you become.
The shift from wanting to be seen to being known isn’t about tactics or strategies alone.
It's about integrity: no gap between who you are on the inside and how you show up on the outside.
Working with me will help you transform your personal journey into a story and reputation that's truly yours, one rooted in authenticity and genuine power.
It's time to decide you're worth knowing.
Lesley
Leadership Identity Specialist & Personal Branding Coach for CEOs, Founders and Senior Leaders ready to decide they’re worth knowing
20+ Years Marketing Experience | Featured in Forbes | Author | Speaker
Trusted by Santander, IOHK, Dowds Group, AG Barr, Haleon
