Your Story Is How You Become Known. Let's Unlock It.
The Story Behind Your Success Is What People Will Remember
You can talk about your work all day. Your results, your strategy, what your business does.
But when it comes to the story of who you are, why you lead the way you do and what makes you different, the words are much harder to find.
That's not because the story isn't there.
It's because you've been too busy living it, not sharing it.
And that's the story that people remember.
It's what they repeat in rooms you're not in. It's what makes people want to follow you. It's how your leadership becomes known.
Sunil Subhedar - Founder, Arkitekta, ex Anthropic, Google, Canva, Uber
“Unlock Your Story is a journey that connects your past and present to develop stories that show who you really are, the value you create and why people should care.”
Your Story is Already Inside of You. You Just Need the Right Mirror.
I spent 15+ years in corporate and brand marketing, leading household brands like Lucozade, Aquafresh and Ferrero Rocher, rising to Marketing Director of a £320m brand.
I know what makes people stop, listen and believe.
And here's what those years taught me:
The most powerful brands aren't built on clever taglines or marketing hacks. They're built on true stories that create real connection.
As a Leader, you are the brand.
Your experiences, your journey and your unique perspective are what make you impossible to replace.
The problem? You're too close to see it clearly.
No one does what you do in the way that you do it.
That's where I come in.
I become your mirror, helping you see the threads that connect your experiences into a story that positions you as the Leader in your field.
Introducing
Unlock Your Story
The 6-Week VIP Intensive to Own Your Story and Become Known for It
Unlock Your Story is my signature personal branding programme for founders, CEOs and senior leaders ready to be known at the level they're ready for.
This isn't just personal branding. It's identity transformation.
It's owning who you are, and letting that become the story you're known for.
Over 6 intensive 1:1 sessions, we work together to:
✓ Discover your core founder or leadership story: why you do what you do, and why it matters
✓ Turn your experience into your personal brand USP: what makes you uniquely qualified and impossible to replicate
✓ Create a library of story prompts: ready to use in talks, content, pitches and conversations
✓ Position you as an authority in your field: so the right opportunities, clients and rooms find you
✓ Develop your leadership voice: so you can speak with clarity and conviction about who you are and what you offer
✓ Receive your Story Blueprint: Your personalised brand story framework to guide all future communication
The Result?
A leadership identity so clear and so true to you that the right people, opportunities and rooms start finding you.
This Isn't Another Branding Exercise.
It's the Work Behind Being Known
Most personal branding starts on the outside, like your logo, your colours, your LinkedIn headline.
But visibility without knowing what you stand for feels like performing, and people can tell.
Real influence comes from knowing your value so deeply that you can communicate it without wavering.
In Unlock Your Story, we do The Inner Work and The Outer Work together:
Inner Work:
Define what success truly looks like for you, and what's in the way
Let go of the old stories that keep you playing smaller than you are
Reconnect with your authority, power and purpose
Own your value, so you stop waiting for someone else to see it
Outer Work:
Craft your core brand stories that connect and convert
Develop your signature messaging
Create a content approach that shows your expertise
Build your visibility plan, so you're known in the rooms that matter
This is why my clients don't just get a brand story. They become completely different leaders.
Ready to Be Known for Who You Really Are?
This program is perfect if you:
✓ Are a Founder, CEO or Senior Leader ready to grow your personal brand and influence
✓ Have built real success, and know your reputation hasn't caught up yet
✓ Want to be known as an authority and thought leader in your field
✓ Are ready to step into a leadership identity that reflects who you truly are
✓ Need to stand apart in a crowded or competitive industry
✓ Want premium opportunities to find you through the power of your true story
✓ Are willing to go deep to unlock your most powerful story
This is NOT for you if:
✗ You're looking for surface-level branding tactics or quick fixes
✗ You're not ready to explore your story honestly
✗ You want someone to just "tell you what to say" or do it all for you
✗ You're not ready to invest in premium, deep work
What Happens Over Our 6 Weeks Together?
Week 1: Success Signature™: We define your unique Success Signature™: what success truly looks like for you, and the beliefs and patterns in the way of owning your story, your power and your full leadership potential.
Week 2: Your Core Story: We go back through your personal history to uncover the red thread of your founder or leadership story: the narrative that explains your why and shows you're the right leader for your mission.
Week 3: Vision, Voice, Values & Your Audience: We clarify your vision, lock in your core values, build your unique tone of voice, and start to identify your core audience.
Week 4: Writing Your Core Story: We build on your audience by identifying their deepest insights, and write your core story so it speaks directly to them.
Week 5: Mastering Your Message & Marketing: We develop your signature messaging and the ways you'll market it, so you speak with clarity and conviction.
Week 6: Sharing Your Story: We develop your social media strategy and how you'll use it to share your story in a way that feels true to you.
You receive your Story Blueprint: Your personalised brand framework for all future communication and visibility.
Throughout the programme:
Weekly 60-minute intensive 1:1 sessions
Personalised pre-work, exercises and reflection prompts
Your custom Story Blueprint document
Visibility and content strategy guidance
PLUS Bonus Session: Your Story & Using AI
See What’s Possible When You Unlock Your Story
What Clients say…
Nancy Choi, GM @ Nike & Founder, Millennial Executive
“I met Lesley when I worked with her to craft my founder story authentically. I have always been a storyteller, yet sharing my tale felt daunting until Lesley entered the scene. Her transformative touch not only unveiled my founder's journey but unearthed my empowered self. Lesley is a very unique and empowering coach whom every woman should consider working with to unleash her full potential.”
Josie Hayes, Biomarker Expert & Founder
"By the end, I felt the stories we created rang true to me. I was astonished that there seemed to have been a method to my career path all along! I increased my LinkedIn followers by 50%, and I have engaged in virtual meetings with multiple people through the interactions I have had on social media. I feel confident I can do this."
Tamara H, President Input Output (IOHK)
“Lesley has a softness, a unique approach to brand that few others have. I interviewed several brand strategists and none of them focused on the individual first. Lesley attends to the individual, she helps you explore who you are, the inner space and from that emerges an understanding of self and ultimately purpose and brand. It was truly a magical experience working with Lesley... I would describe Unlock Your Story as transcendent. Life changing. Special.”
Emma M, Entrepreneur & Founder
"'Personal branding' doesn't begin to explain the work Lesley does - she took me on a deep journey through my varied and at times eclectic career history, helping me to find the unifying threads and understand and articulate what I uniquely offer. Her deep insights and the process she facilitated rebuilt my resilience and confidence in myself after some challenging experiences. I now have a set of tools and assets I can use to promote my work, a much clearer idea of my offer and where I'm taking my business next... and the confidence and resilience to make it happen."
Meet Your Guide to
Unlocking Your Most Powerful Story
Hi, I'm Lesley Stonier,
And I've spent my career building brands and understanding what makes people believe, connect and take action.
For 15+ years I led some of the UK's biggest brands, Lucozade, Aquafresh and Ferrero Rocher, rising to Marketing Director of a £320m brand. I learned what makes people stop, listen and invest.
And yet the hardest brand I ever worked on was me.
I could see the value in a £320m brand instantly, but not in myself. I was simply too close to it.
As a leader, you are the brand. But knowing how to market yourself? That's a whole different story.
I spent years wanting to be seen, thinking it would prove that what I was building mattered. What I really wanted was to be known. And that only started when I saw myself clearly.
That's why I created Unlock Your Story.
Not as another branding framework, but as the work that helped me step into my own leadership identity, and has since helped hundreds of CEOs, founders and Leaders do the same.
I don't just teach storytelling. I help you remember who you've always been.
I become your mirror.
Reflecting back the brilliance that's already there. Finding the red thread that connects everything that's made you the Leader you are today. And breaking it into simple, practical steps, so you keep moving forward.
When you work with me, you get:
15+ years of marketing and brand expertise from leading iconic brands
A deep understanding of the psychology of influence and connection
Storytelling that creates real connection
My own journey from wanting to be seen to being known, plus hundreds of clients I've walked that path with
Proven frameworks trusted by leaders at some of the world's most respected organisations
A space to do deep, honest work
Working together, we turn your experiences into stories that:
Ground you in who you are and what you bring
Grow your visibility with the right audience
Build real loyalty with the people who follow your work
Show, not tell, that you're exactly the right person
And it all begins with seeing yourself clearly.
Your story is how you become known. It's time to unlock it.
Your Story Is Waiting To Be Told
You've spent years building your expertise, delivering results and proving what you can do.
Now it's time to own your story and your power, and decide you're worth knowing.
Unlock Your Story isn't just about branding. It's about claiming the Leader you already are.
Are you ready?
I only take on a few Unlock Your Story clients each month, so each person gets the depth this work deserves.
Application process:
Book a complimentary 30-minute discovery call
We explore your goals, and whether this programme is right for you
If it's a fit, you'll receive a service agreement and invoice
Once accepted and paid, we schedule your 6 weeks together
Frequently Asked Questions
How is this different from other personal branding programmes?
Most personal branding starts on the outside: your website, your LinkedIn, your messaging. We cover those too, but Unlock Your Story goes deeper. We do the inner work of owning your value and authority while crafting your brand story. You don't just get a brand. You become known for who you really are.
Do I need to have my business or career figured out first?
You don’t need all the answers. But you do need to know where you’re heading. The leaders I work with have a vision for what they’re building, and they’re ready to be known for it. If you’re still finding your direction, book a call and we’ll work out where to start.
What if I don't think I have an interesting story?
This is exactly why you need this programme. You're too close to see your own brilliance. Every client I've worked with has said "I haven't done anything special", and every single one has been wrong. Your story is there. You just need the right mirror.
How much time will I need to commit?
Plan for 60 minutes weekly for our sessions, plus 1 to 2 hours for exercises and reflection between sessions. This is deep work and deserves dedicated time.
What if I'm not ready to be visible yet?
Perfect. We build your story and your foundations before you go public. It's tough to be a beginner out loud, especially when people are already watching. Many clients want the inner work before the outer visibility, and that's exactly what we do.
Can I do this if I'm employed rather than running my own business?
Absolutely. Senior leaders and executives benefit enormously from this work. Your personal brand matters whether you're employed or running your own business.
What's the investment for this work?
The investment is £3,999 plus VAT.
What's your refund policy?
Due to the personal, in-depth nature of this work, all sales are final.
How do I know if I'm ready for this?
If you're reading this and feeling a mix of excitement and nerves, you're probably ready. Book a discovery call and we'll explore whether this is the right fit and timing for you.